Description
One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But theres often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, youll learn a common language and set of tools to help you carry out research in an informed and productive manner.
This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what youve learned.
Learn what it takes to ask good research questions
Know when to use quantitative and qualitative research methods
Explore the logistics and details of coordinating a research session
Use softer skills to make research seem natural to participants
Learn tools and approaches to uncover meaning in your raw data
Communicate your findings with a framework and structure
Author: Brad Nunnally, David Farkas
Binding Type: Paperback
Publisher: OReilly Media
Published: 12/20/2016
Pages: 253
Weight: 0.75lbs
Size: 8.90h x 5.90w x 0.60d
ISBN: 9781491951293
Language: English
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