Internet Marketing, 2/E, with E-Commerce Powerweb (Revised)-Fast Shipping

Description

Title: Internet Marketing, 2/E, with E-Commerce Powerweb (Revised)

Author: Rafi Mohammed

ISBN: 9780072865264

Publisher: McGraw-Hill/Irwin

Published: 2003

Binding: Hardcover

Language: English

Edition: 2

Number of Pages: 768

Condition Note: Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.

Publisher : Presents a four stage framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This four stage customer-centric framework aims to show readers how to use the Internet to create intense and profitable relationships with their customers.