Description
by
Stephanie G. Schartel Dunn (Editor),
Gwendelyn S. Nisbett (Editor)
This interdisciplinary volume explores the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others).
Author Biography
Stephanie G. Schartel Dunn (PhD, University of Oklahoma) is an assistant professor of marketing in the Plaster School of Business at Missouri Southern State University. Dr. Schartel Dunn’s research examines mediated social influence and consumer behavior.
Gwendelyn S. Nisbett (PhD, University of Oklahoma) is an associate professor of strategic communication in the Mayborn School of Journalism at the University of North Texas. Dr. Nisbett’s research examines the intersection of mediated social influence, political communication, and popular culture.
Number of Pages: 270Dimensions: 0.69 x 9 x 6 INPublication Date: December 14, 2020
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