Description

In a unique text most relevant to our times, Brooklyn-based designer and creative director Beat Kaspar Baudenbacher dives into the pros and cons of a social structure driven by branding.

A complex and visually provocative foray into the way we become our environmentfrom our products to our politicsSomewhere Yes takes us on a journey designed to make us question the intentionality of our choices, the depth of our kindness, and our very belonging as a species on this planet.

Branding has the capacity to promote human connection but instead often fosters division and detachment. Yet, it doesnt have to be this wayit has simply evolved into this struggle because weve allowed our individual wants to overcome our collective needs, much like a symbol of beauty might evolve into one of fascism. Baudenbacher provides insightful ways to take apart the identity crisis we have so haphazardly put together, so that we may belong . . . better.

Author: Beat Kaspar Baudenbacher
Binding Type: Paperback
Publisher: Fast Company Press
Published: 07/12/2022
Pages: 376
Weight: 0.98lbs
Size: 8.01h x 5.49w x 0.99d
ISBN: 9781639080113
Language: English