Description
| Author/Contributor(s): | Bussgang, Jeffrey |
| Publisher: | Portfolio |
| Date: | 9/27/2011 |
| Binding: | Paperback |
| Condition: | NEW |
“Read this book right now so you can look your potential VC inthe eye with confidence.” -David Meerman Scott, author of The NewRules of Marketing & PR
Finding the right venture capitalist to back your start-up is achallenge. Even if you manage to get backing, you want your VC to be apartner, not some dictator who will undermine your vision and takecontrol of your life’s work.
Jeffrey Bussgang is one of a very few people who have played on bothsides of this high-stakes game. Now he draws on his unique perspectiveto offer high-level insights, colorful stories, and practical advicegathered from his own experience as well as from interviews with dozensof the most successful entrepreneurs and VCs. He reveals how to getnoticed, perfect a pitch, and negotiate a partnership that works foreveryone.
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