Description
Deftly and compassionately captures [Bens] genius in all its entrepreneurial splendorThis tale will keep you York Times Book Review.
A former CEO of Ben & Jerrys tells how two 60s holdovers built a single ice cream store into one of Americas hottest companies. From modest beginningsopening their first ice cream shop in a renovated gas stationto entrepreneurial challenges, including their clash with H?agen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insiders account of Ben & Jerrys ice cream empire.
Author: Fred Lager
Binding Type: Paperback
Publisher: Crown Currency
Published: 05/16/1995
Pages: 272
Weight: 0.9lbs
Size: 9.01h x 5.97w x 0.72d
ISBN: 9780517883709
Language: English
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