Description

If you ask candidates and campaign strategists for the keys to a successful campaign, they say logistics like fundraising, poll numbers, and grassroots.

These answers arent wrong, but they overlook an equally important ingredient to victory: making an emotional connection with voters. If voters dont connect with you, they wont vote for you. Our brains are hardwired to bond with others through stories and nonverbal cues. Yet, when many candidates hit the campaign trail, they too often emphasize data and policy, which leaves voters unmoved.

In The Candidates 7 Deadly Sins, Dr. Peter A. Wish teaches tested strategies that gain candidates the critical advantage over their opponents. He outlines the sins to avoidbeing pessimistic, canned, tentative, reactive, cerebral, partisan, and arrogantand provides a road map for turning each sin into a winning virtue. Dr. Wish draws on past and current case studies of political winners and losers, cutting-edge neuroscience, and his experience working with candidates and campaign teams. Wish found that candidates who connect emotionally with voters dont just win their hearts and mindsthey win elections.

Author: Peter A. Wish
Binding Type: Hardcover
Publisher: Lioncrest Publishing
Published: 03/10/2020
Pages: 314
Weight: 1.36lbs
Size: 9.00h x 6.00w x 0.88d
ISBN: 9781544507293
Language: English