Description

Your product is great. So why is marketing it so hard?

Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remainslumpy. Slow. Frustratingly inconsistent.

If this sounds familiar, the problem isnt you or your ideas; its that youre guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework theyve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers heads, map and measure your customers experience, and uncover which tactics will actually move the needle for your company.

Its time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.

Author: Georgiana Laudi, Claire Suellentrop
Binding Type: Paperback
Publisher: Lioncrest Publishing
Published: 05/09/2023
Pages: 158
Weight: 0.46lbs
Size: 8.50h x 5.50w x 0.37d
ISBN: 9781544542232
Language: English

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